Introducing Prof. Bengal's Innovative Cat Care Curriculum with Unique Cat Paste Treats and Kind Kibble
Prof. Bengal, the cat-centric arm of Dr. Shiba, has officially disrupted the feline nutrition space in the Philippines. The brand just deployed the nation's first functional Cat Paste Treats alongside the advanced Prof. Bengal's Kind Kibble. This launch is a major upgrade for cat owners seeking value-driven, scientifically-backed pet wellness solutions.
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| Prof. Bengal Launches First Functional Cat Paste Treats and Kind Kibble |
Prof. Bengal Cat Paste Treats: Functional Treats Evolve to Paste Form
Prof. Bengal's core strategy mirrors Dr. Shiba's success: deliver tangible health benefits using a research-driven, veterinary-endorsed approach. The new products are engineered to simplify and optimize daily feline nutrition.
Cat Paste Treats: This is the key innovation. Moving beyond basic soft chews and snack-like pastes, these are now nutritional supplements delivered in a high-palatability, creamy, and fragrant format. This user-centric design directly addresses the common challenge of dealing with picky eaters (cats).
- Targeted Benefits: Formulations ensure essential nutrient delivery, including taurine (critical for vision/cardiac health), salmon oil (for skin/coat health), and prebiotics (for optimal digestion).
- CEO Insight: Philipp Renner, Founder/CEO, emphasized the functional ingredient mandate: "Every ingredient... serves a specific function, proving that healthy can also be tasty and affordable."
Prof. Bengal Kind Kibble: The Tech Stack of Daily Diet
Building on the proven architecture of Dr. Shiba’s dog kibble, the Kind Kibble for Cats extends the mission of accessible, superior nutrition.
- Core Composition: The blend centers on fresh chicken, chicken liver, and sweet potato, augmented by nutrient-dense components like frozen cod and blueberries.
- The Zero-Filler Protocol: This daily diet is strictly formulated for a balanced nutrition profile, intentionally omitting fillers or synthetic additives.
Launch & Strategic Validation
The new line was unveiled at Prof. Bengal University, a university-themed event that convened veterinary professionals, media, and dedicated cat owners—a critical audience for scientific validation.
- Celebrity Ambassador Integration: Hollywood actress and brand advocate Liza Hope Soberano transitioned her partnership, moving from being a dedicated dog owner (Yuna) to a new cat parent. Her presence as a "Visiting Professor" validates the brand's shift and its trust-centric foundation.
- Veterinary Endorsement: Dr. Roxanne Ignacio, DVM, highlighted the increasing necessity of functional nutrition, confirming Prof. Bengal's ability to balance pleasure and measurable wellness results.
Market Context and Logistics
The launch capitalizes on the massive pet ownership surge in the Philippines, one of Asia's most pet-friendly nations (94% of households own a pet, per Kantar 2024).
- Global Scale: Prof. Bengal leverages the logistics and market penetration of Dr. Shiba, which has scaled to over 1,500 stores across six countries and served over three million customers in three years.
- Availability: Prof. Bengal’s Cat Paste Treats and Kind Kibble are immediately accessible online via dr-shiba.com, Lazada Mall, Shopee Mall, and TikTok Shop. Retail deployment will continue throughout November.
Prof. Bengal is not just selling treats; it's delivering a convenient, scientifically-engineered solution to optimize feline health, making daily supplementation a highly enjoyable experience for the cat and a stress-free routine for the owner.