Doubleday's Prime Cuts Introduces the Philippines to the Renowned Ito Ranch Matsusaka Beef from Japan
Prime Cuts by Doubleday, the nation's leading supplier of superior meats, has achieved a culinary first by successfully introducing the rare and highly coveted Ito Ranch Matsusaka Beef from Japan into the Philippines. This monumental launch grants local chefs and dining establishments exclusive access to the 'Queen of Wagyu,' significantly elevating the benchmark for fine dining in the country.
 |
| Prime Cuts by Doubleday Secures Exclusive Ito Ranch Matsusaka Beef for the Philippines Market |
The Matsusaka Advantage: Unmatched Specs
Matsusaka Beef is globally celebrated for its superior genetic and rearing standards. Its technical specifications deliver an unparalleled dining experience:
- Intricate Marbling: Uniquely complex intramuscular fat structure.
- Ultra-Low Melting Point: Fat melts at approximately 12∘C, ensuring a uniquely smooth, melt-in-your-mouth texture upon contact.
This introduction is a landmark development for the Philippines' hospitality sector and validates Doubleday’s expanding influence in the Asian gourmet food market.
Strategic Partnership: Integrity Platform
The collaboration between Doubleday and Ito Ranch is founded on mutual integrity and a shared commitment to quality preservation.
- Ito Ranch's Vision: Hiroki Ito, third-generation leader of the ranch in Mie Prefecture, emphasized that this move is about sharing the dedicated care, patience, and age-old traditions involved in their cattle rearing, rather than just market expansion.
- Doubleday's Mandate: Doubleday was selected as the exclusive partner due to its established reputation for excellence, integrity, and its proven capability to uphold the Matsusaka legacy for an audience that values authenticity.
Lorenzo Vega, CEO of Doubleday Enterprises, expressed pride in pioneering this access, reinforcing the company's commitment to elevating the standard of fine dining and cementing the Philippines' status in the global culinary scene.
Ito Ranch Credentials: A Legacy of Excellence
Established in 1953, Ito Ranch is Japan’s most decorated Matsusaka producer, boasting an unmatched track record:
- 35+ Competition Victories.
- Three-Year Grand Champion Streak (2017–2019) at the prestigious Matsusaka Beef Carcass Competition—a feat unprecedented by any other farm.
The ranch’s attentive care practices have garnered global recognition, including features in top-tier media and endorsements from culinary giants like globally acclaimed chef Ferran Adrià , who praised the beef in 2023 as being “from another dimension.” Doubleday, through its Prime Cuts division, solidifies its role as the Philippines’ premium portal for sourcing rare A5 Wagyu and other exclusive, artisanal delicacies.
Practical Access and Availability
The launch event at Shangri-La Plaza, marked by a striking presentation of a Matsusaka slab and a traditional Kagami Biraki toast, was supported by key partners like Teppanya and Sicilian Roast.
- Initial Availability: Ito Ranch Matsusaka Beef will be available at partner restaurants, including Teppanya and Sicilian Roast, with further establishments to be announced shortly.
- B2B Sourcing: Businesses, chefs, and restaurateurs interested in sourcing authentic Matsusaka Beef should contact Prime Cuts by Doubleday directly.
For further details and orders, access the dedicated portal at dprimecuts.com or initiate contact at sales@dprimecuts.com.