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LG Shares Laundry Love to Marikina

Anjie lou delos Reyes
As the city of Marikina is still reeling from the aftermath of typhoon Ulysses’ devastation, help has been coming slowly and steadily through various government agencies, private corporations, and individual volunteers. The road to rebuilding lost homes will be a long one, and the residents of Marikina need all the help they can get.

LG Shares Laundry Love to Marikina
LG Shares Laundry Love to Marikina

As people slowly try to go back to their homes, one necessity that is often forgotten is the need for clean clothes. As it stands, all of the residents' clothes are dirty and muddy because of the floodwaters. LG Philippines, recognizing this need, mobilized a Laundry Love campaign in various places in Marikina so that victims of typhoon Ulysses can have access to clean clothes. LG set up the event in Nangka Elementary School, where 392 families and 1,591 individuals could do their laundry for free.

LG’s Laundry Love initiative has been a recurring event which started back in 2019. It was first launched during National Women’s Month to empower and challenge gender norms at home. Laundry Love events have also been launched for outreach programs and disaster response, the last one held in Batangas during Taal Volcano’s phreatic eruption.

For the next few days, LG will be visiting the various evacuation centers in Marikina to ensure that everyone in need can have access to Laundry Love.

LG Gives Back and Shares the Good Life (01/23/20)

Due to Taal Volcano’s recent phreatic eruption and the current alert level, more than 26,000 people were forced to seek shelter in temporary evacuation centers, most of them losing their homes and livelihoods. LG Philippines, in keeping with its mission of always giving back to the community, immediately did their part to help alleviate the living conditions of the Batangas evacuees.

LG Gives Back and Shares the Good Life
LG Gives Back and Shares the Good Life

For four days starting January 21st, LG visited the main evacuation centers in the Taal area and staged its popular Laundry Love program, beginning with Alfonso Central School for the first two days, then Kaylaway National Highschool and DOH Rehab Center the following days. LG brought with them ten of their heavy-duty washing machines, hoping to give the evacuees access to clean and volcanic ash-free clothing, both from their own belongings and from the donations received as well. Aside from the Laundry Love campaign, LG also conducted medical missions in the area to give physical and optical checkups for the evacuees.

For the children in the evacuation centers, LG treated them with fun games and entertainment, including a Netflix viewing station fitted with two LG UHD TVs, book coloring activities, and giving out popcorn and cotton candies for everyone to enjoy.

LG PH Managing Director Inkwun Heo spearheaded the initiative immediately upon learning of the plight of those affected by Taal’s eruption. “Our heart is with the Filipino people. Corporate Social Responsibility is the backbone of what we do at LG. We sincerely hope that the worst is over for the Taal community, but rest assured that LG will always be there to help in any way we can.”

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