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Digital transformation is the road that will restore our country speedily and make our economy more robust, from the city-wide level to the national. To discuss this nationwide campaign, the National ICT Confederation of the Philippines (NICP) and the Department of Information and Communications Technology (DICT), with the support of the Department of Trade and Industry (DTI), the Department of the Interior and Local Government (DILG,) and GeiserMaclang Communications Inc., will be launching the “Digital Filipino, Digital Cities, Digital Philippines” campaign, starting with a forum on December 10 at 9AM.


It will be the single, largest, most important virtual conference that will tackle head-on business, technology, and countryside development. National and local government leaders, captains of industry, industrialists from foreign chambers of commerce, and media professionals will address the joint issues that influence business and technological progress.

In the event’s November 19 press conference, different government representatives discussed the current digitization state in the country and how it can be improved to scale. Speaking in a panel discussion were NICP President Michael Tiu Lim; DICT Director for ICT Industry Development Bureau Emmy Delfin; and DILG Undersecretary for Operations Epimaco V. Densing. Moderating it was Amor Maclang, “Digital Pilipinas” Convenor and co-founder of GeiserMaclang Marketing Communications Inc.

NICP President Michael Tiu Lim explained that the vision behind the “Digital Pilipinas” campaign is to “bring improvement and economy to the countryside. We cannot live off cities like Cebu and Manila, but we need more cities like Davao.” One way to do it is to “upskill the current workforce so that we would have the necessary talents for them to hire.”

Investment in the upskilling of the individual Filipino can spiral into regional growth and build into a massive nationwide effort. As Ms. Maclang explained, “What we want to communicate is that there is now a national movement to make tech. What better way to start ‘tech-ing’ up the country than by tech-ing up the communities and our cities. We envision that there will no longer be a digital divide, regardless of where you are: no municipality is ever too far because of technology.”

Over the years, the Philippines has made significant progress in improving internet connectivity, boosting digital security and regulation, and supporting tech education. In 2018, the Ease of Doing Business Act was signed and made effective to empower entrepreneurs and SMEs to move forward in the digital age.

DILG Undersecretary for Operations Epimaco V. Densing emphasized, “Tech has always been the focus of this government, and we need to instill its importance on a national and local level. Before digitization, we lost at least $B2-3 billion because many foreign investors were frustrated with our systems. That could have been equivalent to 100,000 to 200,000 jobs.”

He also revealed one radical but long-needed reform that digitization and its transparency of data can bring: “If we minimize contact between officials and the transacting public, corruption on the LGU-level will be minimized.”

DICT Director for ICT Industry Development Bureau Emmy Delfin underlined the massive employment generation that Information and Communications Technology (ICT) development has brought about. She said, “The BPO industry is one of the biggest examples. Tech has turned it into one of our most resilient industries. We have a recalibrated road map that forecasts 1.6 million jobs by 2020.”

The DICT, together with the BPO industry association, the IT and Business Process Association of the Philippines (IBPAP), and real estate brokerage services company Leechiu Property Consultants (LPC), have identified 25 cities across the country that are poised to join the digital revolution. These include the likes of Balanga, Puerto Princesa, Cabanatuan, Legazpi, Tarlac, Urdaneta, among others. By 2025, the goal of the Digital Cities program is to cultivate countryside development and empower rural areas to become thriving business districts and viable investment hubs for IT-BPM services.

To date, only 30% of cities and municipalities have started on the digital transformation journey, but 75% of talents in the urban areas already come from the countryside—a testament to the immense potential. Dir. Delfin enumerated the necessary parameters that can help them succeed: availability of talent, infrastructure; the cost of doing business; and the ability to handle enterprise risk management.

Cultivating innovation, a tech-forward business environment, and collaboration across all sectors in a whole-of-government, whole-of-nation approach is vital to forming the digital Philippines. “We at NICP have been investing in the workforce of tomorrow. In fact, we even have talent upskilling initiatives to help people that fall below the requirements still be able to get jobs. But we cannot do it alone,” said NICP President Lim. “We need people and other stakeholders to join. The LGUs have been stepping up. Different programs within a city can make it smart. We hope to make the Philippines proud. We look forward to seeing you all again on December 10 for the “Digital Filipino, Digital Cities, Digital Philippines” Summit.”

Sign up for “Digital Filipino, Digital Cities, Digital Philippines” through the link and join the tech revolution today.

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