FHM Philippines Returns with Sanya Lopez as Its First Cover Girl Under PlayTime Entertainment
FHM Philippines is officially back, ushering in a new chapter for the iconic lifestyle and entertainment brand with a digital-first approach that puts personalities, creators, and audience participation at the center of its relaunch.
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| FHM Philippines returns under PlayTime Entertainment, featuring Sanya Lopez as its first cover girl and new digital, podcast, and lifestyle content. |
Unveiled during a launch event in Manila on November 6, 2026, the revived FHM is now part of the entertainment ecosystem of PlayTime Entertainment. Rather than simply bringing back its traditional magazine format, the brand is expanding into digital content, podcasts, nightlife events, and exclusive lifestyle experiences.
Leading the relaunch is actress and personality Sanya Lopez, who was introduced as the first cover girl of the new FHM Philippines.
The comeback also features familiar personalities such as Faye Lorenzo, Vanessa Peña, Liezel Lopez, and Analyn Barro, bringing together established names and emerging talents for the publication's renewed direction.
A New FHM Experience Built Around Its Talents and Audience
The relaunched FHM is taking a different approach to how audiences discover and engage with its content.
Instead of making the printed magazine the starting point, the brand is placing its featured personalities and digital community at the forefront. Its platform is designed to help talents gain greater exposure through content distribution, partnerships, and opportunities to participate in entertainment and lifestyle activities.
An important part of this strategy is the opportunity for aspiring Filipinas to become part of the FHM community. The brand is opening its platform to women who want to build their presence in the entertainment industry and share their stories with a wider audience.
The November issue's digital album was announced for release on November 7, 2026, through FHM's official social media channels. The publication is also inviting its followers to participate in the 4x4 Challenge, an interactive activity hosted through its social media accounts.
Another notable element is the use of public voting to select talents who will be featured in the digital album. This gives audiences a more active role in determining which personalities become part of the publication.
FHM Expands into Podcasts, Live Events, and Exclusive Experiences
Beyond its digital albums, FHM is introducing several content and event formats designed to bring its community closer to the personalities featured in the brand.
FHM Afters: The Podcast will offer an intimate audio-visual experience where familiar FHM personalities share personal stories, candid conversations, and previously untold experiences.
For audiences who prefer in-person experiences, FHM Nights will bring the brand into nightlife venues through activations and events celebrating its cover personalities. These gatherings will also showcase what FHM describes as its new approach to modern allure and entertainment.
The brand is also introducing FHM World, its premium lifestyle platform. This segment will focus on upscale experiences, private events, and fashion and lifestyle activities aimed at delivering a more exclusive side of the FHM identity.
Together, these initiatives expand FHM beyond its traditional publishing roots, creating multiple ways for audiences to experience the brand.
The Return of FHM 100 Sexiest Women
One of the most recognizable traditions associated with FHM Philippines is also making a comeback.
The FHM 100 Sexiest Women is set to return as an annual celebration, reimagined to reflect contemporary beauty, confidence, influence, and empowerment.
The revived edition aims to recognize women who have made their mark in entertainment and popular culture, while giving audiences an opportunity to take part in the celebration.
FHM's approach also reflects a shift in how featured personalities are presented. Rather than simply appearing in a magazine, today's creators and entertainers already have their own communities and platforms. The publication aims to help them reach new audiences and build on their existing influence.
Print Returns as a Limited Collectible
Although FHM is embracing digital distribution, the traditional magazine format will not completely disappear.
Instead, physical editions will be produced as limited collectibles, including copies autographed by the featured cover girl.
This approach gives longtime FHM followers an opportunity to own a physical piece of the brand's latest chapter while allowing its main content strategy to remain focused on digital platforms and audience engagement.
PlayTime Entertainment Sees FHM as a Platform for Filipino Talent
PlayTime Entertainment President Crisanto Roy Alcid said the relaunch is not intended to recreate the publication's previous identity, but to establish a platform that reflects how modern talents build their careers and connect with audiences.
He emphasized that many entertainers and creators today already have established communities, and FHM aims to provide additional exposure, industry partnerships, and opportunities to help them reach a wider audience.
PlayTime Entertainment spokesperson Adela-Mae Marshall also delivered the welcome address during the launch, highlighting the brand's return and its renewed focus on lifestyle and entertainment.
The evening's program concluded with the unveiling of Sanya Lopez as the first cover girl of the relaunched FHM Philippines. Following her interview and the media question-and-answer session, Lopez joined Marshall and Alcid for a celebratory toast marking the brand's return.
Follow FHM Philippines for the Latest Updates
With its digital albums, podcast series, live events, premium lifestyle experiences, and the return of FHM 100 Sexiest Women, FHM Philippines is positioning itself for a broader presence in the country's entertainment and pop culture scene.
The relaunch under PlayTime Entertainment marks a new direction for the brand, combining its recognizable identity with formats designed for today's digital audiences.
For announcements, upcoming features, and event updates, follow @FHMOfficialPH on Instagram, Facebook, YouTube, and TikTok.