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Cebuana Lhuillier Revives Happiest Pinoy Campaign with New Enthusiasm

Staff ni Anjie
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Cebuana Lhuillier Revives "Happiest Pinoy" Campaign with New Enthusiasm!


Cebuana Lhuillier is excited to bring back its famous "Happiest Pinoy" campaign after a five-year break. This revival is a new step in Filipinos' search for strength and happiness. It brings hope, inspiration, and positivity at a time when those things are most needed.

Cebuana Lhuillier Revives "Happiest Pinoy" Campaign with New Enthusiasm!
Cebuana Lhuillier Revives "Happiest Pinoy" Campaign with New Enthusiasm!

The President and CEO of the company, Jean Henri Lhuillier, is thrilled about the campaign's comeback, which shows how strong the Filipino spirit is in the face of recent problems. "The past years have been a challenge for everyone, yet the Filipino spirit—the same spirit we laud in this campaign—has remained unyielding," he said. His words also included that the "Happiest Pinoy" campaign honors people whose stories of strength and happiness inspire others.

"Happiest Pinoy" is a program that recognizes Filipinos who have overcome hardships and continue to spread happiness. Overseas Filipino Workers (OFWs) are not allowed to enter, but all Filipino citizens ages 13 and up are welcome. There are different categories for the competition, such as Youth, Senior Citizens, PWD, MNGGW, OFWs, Entrepreneurs, LGBTQIA+, and Creative Arts. This year, the program has added new awards, such as the TRIBO and Happiest Ka-Cebuana.

Zaldy Bueno, a 37-year-old public school teacher from Gumaca Quezon, won the 2019 Happiest Pinoy event. As a candidate in the Professional Category, Zaldy stood out from the others because he was dedicated to changing children's lives through education.
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There will be a grand prize of PHP 500,000 for the winner of the game. The winners in each category will each get PHP 35,000. Each winner of the Special Award will get PHP 25,000.

People who want to enter can do so through a video, a Google Form, or by going to any Cebuana Lhuillier store.

The "Happiest Pinoy" tournament is back, which is a big deal for Cebuana Lhuillier and for the whole country. "There is more to this campaign than just picking one winner." I wanted to stress that it was a celebration of the strength and happiness that make us who we are as a people.

With its relaunch, Cebuana Lhuillier is committed to continuing its practice of telling stories that uplift the Filipino spirit and reinforce the idea that Filipinos will always choose happiness, no matter what problems they face.

To find out more, go to any Cebuana Lhuillier store or the Happiest Pinoy's social media pages.

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