United Neon Unveils Southeast Asia's First Integrated 3D Digital Billboard in BGC
United Neon, a leader in out-of-home advertising in the Philippines, has revealed Southeast Asia's best integrated 3D digital billboard in Bonifacio Global City (BGC). This groundbreaking project comes just in time for the holidays. It follows the success of their 3D Naked Eye digital sign, which debuted in the same place last year.
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| United Neon Unveils Southeast Asia's First Integrated 3D Digital Billboard in BGC |
The brand-new sign has a huge 400-square-meter screen that shows world-class visuals. A beautiful 3D miniature city and a moving Christmas train full of gifts kept everyone interested during the inauguration event.
Benjamin Lim, Deputy Chief Operating Officer of United Neon, said that the company was excited to bring an engaging and highly immersive platform to the Philippines. This was something that was only available in big cities like Tokyo, Dubai, Seoul, and New York before.
Lim stressed that the integrated 3D digital billboard is one of a kind because it provides marketers with a flexible way to connect with their audience even as consumer habits change quickly. "Our aim is to present a spectacle that invites the audience to fully engage, fostering a more profound connection between brands and consumers," he said.
A lot of thought went into choosing BGC as the site for this giant billboard. Lim went on to say, "BGC, which is made up of people from all walks of life and economic backgrounds, is the center of business and innovation in the Philippines." It is the perfect place to show off Southeast Asia's newest screens.
United Neon wants to thank the Fort Bonifacio Development Corporation (FBDC) and the SSI Group for all the help they gave in making this regional first possible.
Companies have already shown a lot of interest in this unique advertising chance, and United Neon can't wait to work with them to push the limits of advertising through this creative painting.