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Alfamart promotes mutual progress through relationships with "local jewels."

Staff ni Anjie
Compassion and affection for one another have taken on new meanings and faces as the pandemic has isolated us from one another for over a year. Jannice Enas, a 48-year-old baker, expresses her kindness through her freshly baked pastries crafted with care. She decided that feeding others through a community-based bakery was her life's calling due to her passion for baking, and 12C-4 Bread Station was formed.

Alfamart promotes mutual progress through relationships with "local jewels."
Alfamart promotes mutual progress through relationships with "local jewels."

However, passion, no matter how strong, is only half of the issue. Jannice and her crew experienced a number of barriers during the development of her bakery, including the pandemic, as well as flooding from recent typhoons and logistical challenges in establishing a physical bakery in the midst of community lockdowns.

The 12C-4 Bread Station franchisee commented, "It was challenging to design something like this and have our safety be secondary to the epidemic."

Alfamart, the country's first and only Super Minimart chain, stepped in and revolutionized the market. When the Bread Station team decided to partner with a franchise, Jannice said Alfamart was the first and best choice. Customers may now find 12C-4 Bread Station in the Silingan 1 Alfamart branch in Rosario, Cavite.

“Since we started working with Alfamart, Bread Station has grown tremendously. Customers visiting the super market find it equally convenient to have a bakery just next door where they can pick up fresh baked goods,” she said.

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Apart from convenience, Alfamart has given Bread Station a prominent position and plenty of parking, giving consumers plenty of reasons to return. Jannice credits 12C-4 Bread Station's success to the same ideals and mission that Alfamart shares: feeding the community and serving the needy.

“Once we decided to engage with a franchise, we chose Alfamart since their structure matches exactly what we want to provide to our consumers and community,” Jannice explained. Alfamart turned out to be the missing piece of the Bread Station puzzle.
“Local businesses are always welcome to work with Alfamart,” stated Zet Barrinuevo, Head of Leasing at Alfamart Philippines. “12C-4 Bread Station is just one of the many businesses with which we collaborate in order to highlight the best local products in each of our stores. She went on to say, "We're always striving to shine a light on each community's hidden gems."

Alfamart welcomes small businesses that want to work together to succeed. Visit for more information on partnership options.

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