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Edukasyon, ASUS PH Collaborate for 'Share Campaign'

Staff ni Anjie
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ASUS Philippines recently partnered with Edukasyon, the largest education technology platform for the Filipino Gen Z Youth to bring the 'Share Campaign' at the Polytechnic University of the Philippines.

Edukasyon, ASUS PH Collaborate for 'Share Campaign'
Edukasyon, ASUS PH Collaborate for 'Share Campaign'

Through the said collaboration, 50 college students were able to attend a design workshop spearheaded by the Communication Society, a student organization in PUP Manila.

Invited as the guest speaker for the said design workshop was actor, singer, and digital animator Tom Rodriguez who shared his knowledge and encouraged students to pursue their passion for design and animation. Rodriguez talked about topics like the basics of drawing, and how to hone one's craft and talent through technology.

According to Rodriguez, among the most important aspects of a design or an animation include story conceptualization, character development and the juxtaposition of design elements. He shared that despite his hectic schedule, his passion for continuing his craft is constantly reignited by exceptional work from renowned animation studios.

“The medium of design may evolve, but knowing the essence of the art, the idea you are trying to communicate – for me, that’s the biggest inspiration,” the US-trained animator said.

Launched in 2017, the Share Campaign is ASUS' initiative to let students gain more knowledge through gaming sessions, gadgets displays, and other informative activities.

Earlier this year, ASUS partnered with Edukasyon to extend the online and offline campaign to Edukasyon’s growing community of 10 million students who are visiting the platform (www.edukasyon.ph) each year. The partnership helps engage with young creative minds through the support of seasoned professionals in digital-focused disciplines such as graphic design, photography and videography, and through the use of ASUS devices such as ASUSPRO, Republic of Gamers (ROG) and Zenbook notebooks.

ASUS Philippines County Head for Systems and Business Group George Su mentioned that with this partnership with Edukasyon, the brand is able to amplify its efforts in empowering more learners.

“The Share Campaign, through our collaboration with Edukasyon, enables us to support many young Filipinos in upgrading their creative skill sets. We are excited to offer engaging online content, lectures and unique demonstrations that will be valuable for their personal and professional development," Su said.

Mirroring the same sentiments, Edukasyon CEO and Founder Henry Motte-Muñoz shared “With ASUS, we share a common goal of enhancing students’ technical capabilities and helping boost their employability. We look forward to our continued collaboration so that more Filipino youth can be inspired and can leverage modern technology in building their future career paths.”

Meanwhile, students of PUP College of Communication extended their gratitude for choosing their institution for the Share Campaign.

“Mr. Tom Rodriguez taught us the importance of story development and the value of collaborating in teams for proper design execution. In terms of technical skills, I gained hands-on experience in applying elements like colors, shapes, and accessories, using tools from ASUS,”
JV Valderama, a journalism student from PUP College of Communication, said.

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