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BDO Becomes First Bank to Win Gold at Kidlat Awards 2019

Staff ni Anjie
BDO Unibank, Inc. has bagged the coveted Gold Award in the prestigious 2019 Kidlat Awards, an annual creative competition that lauds the country’s most creative advertising work of the year.

BDO wins Gold in Kidlat Awards
BDO wins Gold in Kidlat Awards

BDO is the first-ever bank to receive such recognition, as it was cited by 4As Philippines’ Creative Guild for its creative digital campaign anchored on stories of overseas Filipinos who don’t mind doing unconventional jobs abroad just to provide for their families back in the Philippines.

Launched last year by BDO Remit, BDO’s remittance service brand, the campaign showcased videos of OFWs in the most uncommon jobs, including a father working in Europe as a celebrated drag performer, a young woman working in Japan as a lonely death cleaner or Tokushu Seiso, and a father working as a cross-border driver in the Middle East.

BDO Remittance Head Geneva T. Gloria said that the three videos represent BDO’s commitment to finding ways to meet the needs of its clients, wherever in the world they may be.

"Through BDO Remit and BDO Kabayan Savings Account, BDO ensures that overseas Filipinos' hard-earned money reaches their families back in the Philippines, because 'Together, We Find Ways,'" she said.

The videos, which received positive comments and sentiments from the netizens, are made in collaboration with BDO with creative agency Hemisphere-Leo Burnett and production house Film Pabrika.

BDO won a total of 10 awards, including Gold in Best Production Design for the "Japan" video, besting other notable entries across all industries.

Expanding its services abroad, BDO Remit now has presence in Asia through six remittance offices in Hong Kong, Macau, Japan, Singapore, Taiwan, Korea, Middle East, UAE, California, USA, and in Austria, France, Italy, Ireland, Spain, and Germany, with representative offices in some of the mentioned countries.

Overseas Filipinos and their beneficiaries may open a BDO Kabayan Savings Account at any BDO branch in the Philippines with an initial deposit of only Php100 (for a Philippine peso account) or $100 (for US dollar account). The BDO Kabayan Savings Account also has zero maintaining balance provided there is at least one remittance transaction made within the last two years. If there’s no remittance within two years, the BDO Kabayan Savings will automatically convert to a regular ATM savings with a maintaining balance requirement of Php2,000.

Know more through the BDO website,

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