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Baby Company Launches Buckle Up Baby Mall Caravan to Promote Child Safety

Staff ni Anjie
For most people, safety is a term that’s often an afterthought -- something that’s taken importance after something bad had already happened. This is an alarming truth especially for parents since they’re the ones in charge of the safety and well-being of their children.

Baby Company Buckle Up Baby
Baby Company Buckle Up Baby

This is especially true when traveling with kids which entail special gear like a child car seat to ensure that the kid is both comfortable and safe throughout the drive. More than just an accessory, a child car seat is essential to protect the children and avoid having them seated on laps at the front passenger seat.

To raise awareness on this matter, Baby Company, the leading store for all baby and toddler needs in the country recently launched the Baby Company Buckle Up Baby -- the biggest child car seat caravan held in SM Mall of Asia.

The initiative is in line with the Republic Act 11229 or also known as the Child Safety in Motor Vehicles Act, which seeks to protect children inside a motor vehicle. The said act is signed into law in response to the rising number of child fatalities due to vehicular accidents. According to the Department of Health (DOH), vehicular accidents are the second leading cause of death among children ages 0 to 17.

The law mandates that a child under 12 years old should be placed in a proper child restraint system that’s appropriate to the child’s age, height, and weight, and is in accordance with the law.

Manufacturers of child car seats should follow a certain standard measurement to match a child’s age, weight, and length. For instance, Group 0 is for children from birth to up to 4-6 years old who have a weight of 0-25 kg. Group 1 is from birth up to 12 years old and with a weight of up to 36kg.  Group 2 is from 9 months to 12 years old and with a weight of 9 to 36kg.  And finally, Group 3 is from 4 to 12 years old and from 15-36kg.

A child restraint system or more commonly called child car seat is the proposed solution to curb the growing number of fatalities.  According to the World Health Organization, the child car seat can reduce the risk of death and injuries in road crashes by up to 70%  among infants and 54% to 80% among young children.

“It is important that child car seats meet the safety standards and we have partnered with the world’s leading child car seat brands,” said, Cheryl Justiniano, Sr. AVP for Marketing.  “Together with Baby Company, we have Aprica, Chicco, Graco, Joie, Maxi-Cosi, and Picolo to showcase their products, and importantly, lend their expertise in choosing and fitting the child car seats,” she added.
“Getting a child car seat is not a one-size-fits-all, the child car seat matches a specific age, weight, and length of a child, so it is important that parents have a venue to learn from the experts, even try out the seats before they decide to get one for their child,” Justiniano added.

The Baby Company Buckle caravan is set to visit other malls around the metro to further spread the importance of child welfare and safety in motor vehicles. For more information, visit the official Facebook page of Baby Company.

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