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Enjoy a Good Hair Day with P&G’s First Shopee Regional Super Brand Day

Staff ni Anjie
Leading global consumer goods company Procter & Gamble (P&G) and e-commerce platform Shopee have collaborated for the “Stop Bad Hair Day” campaign, the first-ever Regional Super Brand Day of P&G on Shopee.

Enjoy a Good Hair Day with P&G’s First Shopee Regional Super Brand Day
Enjoy a Good Hair Day with P&G’s First Shopee Regional Super Brand Day

In the duration of the said campaign, Shopee customers will have first dibs on the latest line of hair care products of P&G which will be launched across six markets in Southeast Asia. The said move is also in line with P&G and Shopee’s approach to promote online sales in the hair category in e-commerce.

In the Philippines, the Stop Bad Hair campaign will take place on April 3 to April 5 across P&G’s brands including Head & Shoulders, Pantene, and Rejoice, intended to address top hair problems in the region, such as hair fall, dandruff, and oily scalp.

Aside from this, P&G is also set to unveil their hair care products in line with the hot summer season, the new Head & Shoulders Subzero Shampoo, designed to deliver an extra cooling sensation, and the Rejoice Perfume Shampoo designed to have a long lasting fragrance on hair. These will be exclusively available on Shopee.

“Since launching the P&G Official Store on Shopee, we have seen significant growth in our eCommerce business in Southeast Asia. We are excited to launch our innovative hair care products that are at the forefront of delivering key consumer benefits and expect to grow the hair care category in eCommerce with Shopee through our first regional Super Brand Day.”
“As e-commerce continues to grow in the region, we see a rising trend of consumers opting to purchase their daily necessities online. In line with this trend, we are happy to partner P&G to further provide users with greater convenience and cost-saving opportunities when buying their everyday items on Shopee. We are excited to kick off the first regional Super Brand Day with P&G featuring a range of exclusive hair care deals for Shopee users, and we are confident that this partnership will help P&G in expanding their reach through e-commerce,” said Agatha Soh, Head of Regional Marketing for Shopee.

The Stop Bad Hair Day campaign offers deals at up to 40 percent off and Shopee users can also get the chance to win additional discounts and prizes through in-app games and the #StopBadHairDay social media contest. Shopee and P&G will also award two top-spenders on P&G hair care products every day who will each win an iPhone XS Max on April 3, Dyson Supersonic Hairdryer on April 4, and Samsung Galaxy S10+ on April 5.

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