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| RedDoorz to Boost Expansion in PH for 2019 |
RedDoorz is eyeing to reach 1,500 properties by the end of 2019, seeking to have a larger share of SEA’s growing online travel market which according to Google, will bloat to USD 76 billion by 2025. Currently, RedDoorz owns 680 properties.
In the Philippines, RedDoorz opened its operations in 2018 and has reached key cities of Metro Manila, Metro Cebu, Davao, Pampanga, and Tagaytay, with more than 100 properties.
It aims to double its presence in the Philippines to more than 250 properties this year, reflecting the same aggressive expansion seen in other countries where RedDoorz operates. This will cut a bigger piece of the local hospitality industry pie which is predicted to grow to USD 663 million dollars in revenue in 2019.
Guests in REdDoorz’s branches in the Philippines are assured to have the best service and easy booking experience, as well as services and amenities including a fast and reliable WiFi connection, cable TV, clean toiletries, bottled water, and a 24-hour concierge.
RedDoorz also offers convenient booking process and payment options using the RedDoorz app and website where customers can pay for their stay via credit cards, DragonPay through banks and 7-Eleven outlets, and Pay at Hotel option. To reward its loyal customers, RedDoorz has an exclusive membership program where discounts and incentives are given away.
On the other end, properties that partner with RedDoorz benefit from the company’s business development and hotel management professionals and gain access to different marketing channels, increasing the potential for growth.
“We’re trying to solve the problem of this unnamed, unbranded, small, mom and pop hotel, and there are lots of them. We are solving the problem for them, trying to give them the brand, technology and training. To be more open to the new age millennial customer and to have the kind of services that the customers are expecting,” said RedDoorz COO Rishabh Singhi.
Through the Partner Loyalty Program, RedDoorz collaborates with property managers and executives to lead the training of hotel staff and enhance their hospitality knowledge and skills. The said program is also targeted to boost the staff's morale and communication abilities. Activities that are included in the program are: English courses for staff for better interaction with customers, weekly Fridays meals, etc.
“These hotels normally operate very low-tech, whereas RedDoorz operates on a high-tech platform,” Singhi added. “Our technology saves them a lot of time, plus if they were to buy this type of technology that’s out on the market, it would be out of reach for them. It’s very expensive. So they get access to this technology and the training on how to use it.”
Currently, RedDoorz Philippines continually welcomes new partners to work with to deliver outstanding service and hotel accommodations at an affordable price nationwide, which is also in line with the company’s mission in improving and modernizing Filipino businesses.