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Shopee Brings Local Stars Closer to Fans with Shopee Celebrity Club

Staff ni Anjie
Bringing shoppers more options and easier access to curated collections of their favorite local celebrity, Shopee has launched the Shopee Celebrity Club featuring brand ambassador Anne Curtis and well-known names like Vice Ganda, Kris Aquino, Matteo Guidicelli, and fashion designer Avel Bacudio – also dubbed as the Shopee Celebrity Squad.

Shopee Brings Local Stars Closer to Fans with Shopee Celebrity Club
Shopee Brings Local Stars Closer to Fans with Shopee Celebrity Club

To celebrate the launch, Shopee will have exclusive in-app deals and discounts up to 20% exclusive for celebrity stores from July 4 to 7. There will also be a free same-day delivery for items purchased from celebrity stores, courtesy of Grab Express.

According to Shopee Philippines Director Jane Lim, the introduction of the Shopee Celebrity Club is the e-commerce platform’s way of bringing fans closer to their favorite local celebrities.

“Our users form the core of all our strategies, and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out to and engage them,” Lim said.
“We know Filipinos adore their homegrown celebrities and we began to notice a rising demand for their products. Hence, we decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their favorite celebrities,” she added.
“We are proud to be the first e-commerce to officially launch such an initiative in the Philippines and look forward to even more exciting celebrity collaborations to come.”

Also included in the Shopee Celebrity Club are Filipino broadcast journalist Korina Sanchez, actress Karel Marquez, and celebrity authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing.

To add to the excitement of the fans and shoppers, coinciding to the Shopee Celebrity Club is the launch of the Avel x Matteo apparel line made in collaboration of Avel Baducio and Matteo Guidecelli. Comprised of denim pieces, the brand will be exclusively available on Shopee starting July 4.

“Avel x Matteo’s concept is about quality of life and finding a good balance between work and friends. I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines. After a year of planning and creating, I’m finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry- collaborating with Avel and launching exclusively in Shopee make it extra special for me,” said Guidicelli.
“We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively on Shopee. Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables us to reach a wide network of customers in the Philippines,” Bacudio added.

Browse and shop through shops of your favorite stars on Shopee! Download app for free on App Store or Google Play Store. For more information about Shopee Celebrity Club, visit or follow them on Facebook at

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