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Most Homes in Metro Use DTV, According to SWS and Pulse Asia

Staff ni Anjie
More than half of Filipino families living in Metro Manila are watching television through digital terrestrial television (DTT), as revealed by the latest surveys conducted by Pulse Asia and SWS.

Most Homes in Metro Use DTV, According to SWS and Pulse Asia
Most Homes in Metro Use DTV, According to SWS and Pulse Asia

According to the surveys, 51% and 56% of Metro Manila homes have better TV viewing experience with more choices of programs and channels because of the DTT box. Nationwide, there are 16% and 17% of households with DTT box as respectively, detailed by Pulse Asia and SWS.

ABS-CBN, one of the first TV networks in the Philippines to release its own digital TV boxes, recently reported that it has sold a total of five million ABS-CBN TVPlus boxes as of May 3.

Launched in 2015, the ABS-CBN TVPlus allows TV viewers to have a clearer picture and audio quality on free TV. Through ABS-CBN TVPlus, the TV network also offers pay-per-view services and free exclusive channels. Currently, ABS-CBN TVPlus has expanded its signal coverage to reach different areas in Metro Manila, including Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.

Among the most-watched channels from ABS-CBN TVPlus’ programs include ‘CineMo,’ an all-day channel that airs different Filipino films from various years. According to the data of Kantar Media, ‘CineMo’ ranks as the third top channel in Metro Manila with an average audience share of 7% for the month of April.

ABS-CBN TVPlus’ all-day children’s infotainment channel ‘YeY!,’ on the other hand, also garnered an average audience share of 5%, making it the fourth most-watched channel in Metro Manila.

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