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World-Famous Korea's BB.Q Chicken Opens in BGC for Authentic K-Crunch

Staff ni Anjie

World-Famous Korea's BB.Q Chicken Opens in BGC for Authentic K-Crunch

Fried chicken is a popular comfort food among both Filipinos and Koreans. Those who enjoy watching K-dramas will note the prevalence of fried chicken eateries in Korea. One of their most notable and famous brands, BB.Q Chicken, is now available in the Philippines.

World-Famous Korea's BB.Q Chicken Opens in BGC for Authentic K-Crunch
World-Famous Korea's BB.Q Chicken Opens in BGC for Authentic K-Crunch

BB.Q means "Best of the Best Quality" Chicken, explains Jack Hyunsoo Noh, CEO of LCS Group Korea, Genesis BB.Q Global's official partner. The chicken restaurant first debuted in 1995 and has over 3,500 locations in 57 countries. "In Korea, there are so many brands that chicken is considered a national food." In such markets, BB.Q promotes healthful, high-quality chicken to its customers."

The Korean company has set a new milestone in franchise history by opening 1,000 stores in its first four years of operation. It has risen to the top of the Korean chicken market by releasing new menu items and retail business methods in response to cultural trends. Noh says they believed it was the ideal time to bring the brand to the Philippines. "Because of the historic BB.Q results in the Korean market and rapid expansion in North America, we opened here to serve as the Southeast Asian Hub of Genesis BB.Q Group, writing a history of its success from the Philippines, Southeast Asia's largest market."

One of the reasons for its appeal is that they fry the chicken in olive oil, which makes it not only wonderfully crunchy but also healthier. The chicken is coated with various sauces to fit the consumers' tastes. Honey Garlic, Hot Spicy, Soy Garlic, and Cheesling are among the flavors accessible to Filipino clients. They also have Galbi, Spicy Galbi, Gang-Jeong (soy-based sauce with cinnamon blend and chili garnish), and Gangnam Style for a more Korean twist on taste (a black pepper sauce balanced with garlic and onions). Those looking for the original fried chicken version can have the Golden Original, Secret Sauce, or Spicy Golden Wings. In contrast, those looking for something extremely spicy can get the Wings of Fire, which are believed to be Korea's hottest chicken wings.

They are so committed to providing the highest quality chicken that they even founded a Chicken University in Seoul to keep the brand at the forefront of quality and flavor. The secret to BB.Q Chicken's success is its enthusiasm to provide the best chicken and promote Korean culture via original recipes, unique flavors, and exceptional customer service.

Experience the world's largest Korean chicken brand at the first BB.Q Chicken location in the Philippines, at 2/F Central Square BGC, Taguig City.

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