In a new Smart TVC, Hyun Bin and Son Ye Jin make fans' hearts skip a beat. - Anjie Mismo

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Sunday, February 14, 2021

In a new Smart TVC, Hyun Bin and Son Ye Jin make fans' hearts skip a beat.

With the release of a new TVC starring Hyun Bin and Son Ye Jin, mobile services provider Smart Communications, Inc. fulfilled the romantic wishes of K-Drama fans on Valentine's Day.

In a new Smart TVC, Hyun Bin and Son Ye Jin make fans' hearts skip a beat.
In a new Smart TVC, Hyun Bin and Son Ye Jin make fans' hearts skip a beat.

After their critically praised and widely beloved drama film, Crash Landing On You (CLOY), the Crash Landing On You (CLOY) leads are reunited on screen for the first time.

The TV commercial, which has Ben & Ben's original song "Inevitable" in the background, depicts the two looking for each other in a busy city with the help of 5G technology. In this advert, their pairing evokes a feeling of doing the unthinkable, similar to how subscribers can do more when paired to Smart 5G. Ben & Ben collaborated with Smart to write the music for this TVC.

Related: Smart partners with Viu to launch GIGA K-Video with Park Seo Jun as endorser

#InSmartWeTrust

The new Smart Signature TVC wrapped up an online clamor that began last June when Smart crashed into fans' hearts with Hyun Bin's "Simple. Smart Ako" TVC, which was followed by another much-discussed Smart Signature TVC featuring Son Ye Jin in August.

Fans expressed their desire for a joint TVC using the hashtag #InSmartWeTrust in response to these commercials.

It will be remembered that during the virtual press conference that unveiled Hyun Bin's commercial, Smart President and CEO Alfredo S. Panlilio teased the public about a potential project involving the CLOY pair.

Smart has more than delivered today.

“At long last! And those of us K-fans who have wished for Hyun Bin and Son Ye Jin to reunite, the wait is almost over. We saw your outrage and read all of your #InSmartWeTrust messages, so we knew it was coming. We had no choice but to let it happen. You're all a part of this wonderful adventure, and we owe it to you, our loyal readers. Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart, said, "Enjoy."

The soundtrack is local, but the stars are international.

The music and theme song for this film starring the two foreign stars were written by Ben & Ben. The local band plays “Inevitable” in the background of the video, which was written specifically for this TVC in collaboration with Smart.

The ad also marks a once-in-a-lifetime opportunity for a local company (Smart) to use global celebrities (Hyun Bin and Son Ye Jin) as endorsers in a video that also features local musicians (Ben & Ben).

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