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SM Cinema Mall of Asia debuts upgraded facilities to redefine movie experience

Anjie lou delos Reyes
SM Cinema launches the newest entertainment complex in town — SM Cinema Mall of Asia!

SM Cinema Mall of Asia debuts upgraded facilities to redefine movie experience
SM Cinema Mall of Asia introduces a new entertainment hub for people living in the South of Metro Manila. In the photo (L-R) SM Mall of Asia Mall Manager Amy Gonzales, Viva Artist Gab Lagman, 2019 Ms. Earth Janelle Tee, Pasay City Mayor Imelda Calixto-Rubiano, SM Cinema Premier 3 VP Perkin So, SM Cinema VP for Marketing Ruby Ann Reyes  Pasay City Councilor Mark Calixto, Viva Artist Julian Trono, and SM Cinema VP for Operations Edwin Nava.

SM Cinema Mall of Asia now houses 16 theaters all in all. The new entertainment complex includes (11) regular cinemas, one (1) IMAX theatre, three (3) Director’s Club theatres, and one (1) event cinema. With the unveiling of the upgraded and refreshed theaters on Jan 22, SM Cinema seeks to give moviegoers a superb viewing experience.

With the opening of the upgraded theatres, SM Cinema Mall of Asia is now the cinema exhibitor’s biggest cinema complex, offering families and friends more ways to enjoy the latest movies through state-of-the-art technology complemented by modern architectural design.

SM Cinema’s redeveloped regular theatres boast of premium, upgraded features—from the most comfortable Opus Glide semi-recliner spectator seats and interior design, to Standard 7.1 Surround Sound setup and RGB Laser Projection System—giving viewers a much-elevated and immersive silver screen experience.

On the other hand, the 3 Director’s Club cinemas will each house Verona full-recliner leather seats, equipped with a large advanced laser projection system and contemporary Dolby Atmos system. Moviegoers also have the luxury of an in-theater butler service, allowing them to have a focused and in-depth movie viewing experience.

As a pioneer in the local theatre industry, SM Cinema has revolutionized movie watching by introducing movie theaters inside a shopping center, almost three decades ago. Since then, it has become a household name for being an inevitable go-to movie house.

“At SM, we always think of ways on how we can better serve our target market. With the introduction of the new and upgraded SM Cinema Mall of Asia, we further cement our unique position of being a household name by providing our customers with a premium movie experience they deserve,” shared Ruby Ann Reyes, SM Cinema Vice President for Marketing.

Ushering a whole new cinematic experience, SM Cinema Mall of Asia steps into a new decade, branding itself as an entertainment hub where people can enjoy seeing their favorite movies come to life through year-round installations and movie-centric experiential activities.

So, hurry, visit SM Cinema Mall of Asia starting January 22, and join the conversations using hashtag #PremierCinemaExperience. For more updates, ‘like’ SM Cinema Mall of Asia’s official Facebook page, and follow @SM_Cinema on Instagram.

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