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| Nissan Philippines Names Shell as its Official Fuel Partner |
Present during the signing of the memorandum of the agreement was Shell National Sales Manager and Marketing Manager for Retail Kit Bermudez, Shell Senior Fuels Brand Manager Mark Malabanan, Nissan Philippines General Manager for Marketing Edgardo Obias, Nissan Philippines Senior Manager for Product and Retail Marketing Emmanuel John San Luis, and Nissan Philippines Assistant Manager for Cross-Car Line Marketing Karen Ann Araniego.
According to Nissan Philippines General Manager for Marketing Dino Obias, the partnership will imply a significant impact for both brands with initiatives that show Nissan’s and Shell’s commitment to making a better journey for motorists.
“At Nissan, our customers always come first. And that is why we are supporting them by creating a retail campaign that gives them a chance to win free fuel for five years. Starting with this, we are subsequently looking forward to continuing our partnership with Shell in the months to come,” Obias said.
Bermudez, on the other hand, shared that the partnership is only the start of many collaborative efforts that will be beneficial for both Nissan and Shell.
“Today, it’s all about the customers. It’s about giving them our best products and services- cars and fuels that work best together,” said Bermudez. “If you have an entry level vehicle that needs fuel efficiency, we have Shell FuelSave. If you have a Nissan Patrol and need power and performance, we also have Shell V-Power. There’s always a Shell fuel that works great with whatever your drive is.”
The said partnership will also benefit the customers as each purchase of a participating Nissan model via cash, or bank purchase will come with a raffle promo entry. Prizes at stake include five (5) years or P500,000 worth of Shell Fuels, three (3) years or P300,000 worth of Shell Fuels, and one (1) year of P100,000 worth of Shell Fuels. Promo runs from April 1 to June 30, 2019.