SkinWhite Promotes Women Empowerment by Encouraging Girls to Love Their Own Skin

Over the years, there has been an unbreakable stigma about people’s skin color, especially when it comes to women. Most people often perceive that those who have white skin are superior over those who have darker skin and that the former is more beautiful than the latter.

SkinWhite Promotes Women Empowerment by Encouraging Girls to Love Their Own Skin

This is what cosmetics brand SkinWhite seeks to address. One would wonder why a whitening brand like SkinWhite would dare to say that dark skin is beautiful. For Rachelle Layda, Marketing Manager for Whitening of Splash Corporation, it’s because SkinWhite is all about empowering women and to encourage them to love the skin they’re in.

“It’s all about choice”, Layda said. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice”.

This inclusivity is refreshing and speaks volumes, especially at a time when shaming and bullying are prevalent across social media. Bashers and haters abound online with no agenda but to shame in all forms and ways – body-shaming, hair-shaming, race-shaming, gender-shaming, and yes, also skin-shaming.

 “This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.

According to Rachel Villanueva, the Creative Director of Petch & Partners, the agency who spearheaded the campaign for Skinwhite, it’s about time that people with dark skin and white skin get the same adoration and acknowledgment.