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| 25th PR Congress Anchors on Delivering Truth |
Carrying the theme “Truth or Trolls: PR in the Age of Disinformation” the said gathering to be held at Shangri-La at The Fort on September 27 and 28 will reaffirm the role of PR and communication professionals in establishing harmonious relationships between the media, brands, and the public that’s based on truth and authenticity.
“By attending the Silver PR Congress, we aim not only for delegates of diverse generations and industries to reaffirm the role of PR in building strong, trust-based relationships but also to turn this time into an opportunity for us to be agents of positive change in service of society,” said PRSP President Ritzi Villarico Ronquillo, APR.
Considered as the longest-standing PR institution in the industry, the annual National PR Congress tackles on important topics related to PR. This year, the invited panel of speakers will talk about politics, elections, communications, effects of fake news on brands and media, capacity building (Public Relations 2.0), industry health check, trends, and brand citizenship.
The lineup of industry leaders include Alliance of Public Relations and Communication Management chair Jose Manuel Velasco, Supreme Court Senior Associate Justice Antonio Carpio, Department of Tourism Secretary Bernadette Romulo-Puyat, CEO and fellow of the Institute of Corporate Directors (ICD) Dr. Alfredo Pascual, VERA files Trustee and Writer Ellen Tordesillas, Pulitzer Prize Journalist Manny Mogato, PLDT Vice President Carlo Ople, Opal Portfolio Investments President and Executive Committee Member Ida Tiongson, Eurekloud Corporation Managing Director Victor Jose Africa, Divina Law Offices Senior Partner Atty. Estrella Elamparo, Print and Broadcast Journalist Lourd de Veyra, Meltwaert SEA Managing Director Weldon Fung, Isentia Manila Head of Insights and Research Lady Ochel Espinosa, and Castle by the River Digital Entrepreneur Eduardo Mapa, Jr.
“Years of experience in the industry have taught us one lesson: To consider oneself as an effective communicator, one must be able to gracefully adapt in an agile environment without compromising values and quality of work. For the Silver PR Congress, it is time to face rapid advancements in technology and media consumption and negotiate the challenges of a post-truth society while upholding truth, integrity and authenticity,” shared National PR Congress Chair Cherie Mijares, APR.
Register online now with the early-bird rate at http://bit.ly/prcongress2018, extended up to September 14, 2018. PRSP members may secure their exclusive members-only link from prcongress@prsp.ph.
For more information and updates, visit the official PRSP Facebook page www.facebook.com/PRSPofficial or e-mail inquiries at prcongress@prsp.ph.